Portrait Photo Studio Near Me: A Case Study on Wint Communications’ Visual Transformation
Your online presence is key to how clients and partners see your business. The photos you use on your website and social media are a big part of that. Jenn from Wint Communications understood this when she updated her brand, replacing stock photos with custom ones that truly represented her company.
Jenn’s passion for supporting local Vancouver businesses led her to choose Mount Pleasant Vancouver for her photoshoot. Jenn Searched “portrait photo studio near me” but realized to tell her full story and let her authenticity shine through her new website, we needed a full-day portrait photo shoot in the community. This concept worked perfectly for her, capturing the essence of her brand and boosting engagement, leading to real business growth.
We partnered up with local businesses and used their locations as photo studios. Bringing more traffic and value not only to ourselves but also to local businesses. We started our portrait photo studio at This World Ours for all of the office stock photos and also corporate headshots. We then headed outside for some photos just off of Main St and 10th Ave in Vancouver and grabbed coffee at Federal Store. After some photos and coffee, we went to the coolest consignment store Revival. To cap off the portrait photos we needed for Jenn’s new website we went to Gene Coffee for a cookie. Jenn LOVES cookies!
This is how we spent a full day creating the new portraits Jenn needs to tell her story for her new website. So if you are searching for a “portrait Photo Studio Near Me” this is a great example of how to use your community for your portrait photography.
The Problem: An Outdated Website and Stock Photography
When Jenn, the owner of Wint Communications, initially reached out, her website was suffering from a few key issues. The first was its outdated design, which wasn’t visually appealing or reflective of her dynamic business. While Wint Communications offered innovative solutions in the world of corporate communications, the visuals on the site told a different story—one that didn’t align with Jenn’s brand or the professional yet approachable image she wanted to convey.
A more specific problem Jenn faced was the use of stock photography. While stock photos are a quick and easy solution, they often fall short in portraying the authenticity of a brand. In Jenn’s case, one of her stock images—a shot of hands typing on a keyboard—became a running joke among her clients. The unpainted nails in the photo were clearly not hers, as Jenn is known for always having her nails painted. Multiple clients commented on this, highlighting the disconnect between the photos and the person behind the business.
Jenn knew it was time for a change and decided to invest in a custom photoshoot to give her website a fresh, authentic look that better represented her personality and business. That’s where my portrait photo studio near me services came into play.
The Solution: A Custom Photoshoot That Reflected Jenn’s Brand
After understanding Jenn’s brand, her target audience, and the key problems with her current visuals, we planned a custom photoshoot to revamp her website and personal branding. My goal was to create images that not only looked professional but also reflected Jenn’s personality and the essence of Wint Communications.
The photoshoot was an exciting process, blending creativity with spontaneity. As Jenn said in her glowing 5-star review: “Rob not only delivered incredible, creative, diverse, and actually useful images, but we also had such a fun day! His direction combined with taking opportunities as they came was perfect. We’re so thrilled with our photos!”
If you are a past client of mine and wish to leave a review of the portrait photos we created together you can leave a review here >>portrait photo studio near me – Rob Trendiak Photography<<
This shoot was far from a typical, static headshot session. We captured Jenn in her element, working with clients, brainstorming ideas, and even in more relaxed, candid moments. The variety and authenticity of the photos provided Jenn with a robust library of images that she could use across her website and social media.
The Benefits of Custom Photography Over Stock Photos
There’s a reason custom photography is increasingly being seen as a valuable investment for businesses. Jenn’s experience is a great example of how professional photos can revolutionize a brand’s online presence. Here’s why custom photography made such a difference for Jenn and why it could do the same for your business.
1. Authenticity and Personal Connection
One of the biggest problems with stock photography is its lack of authenticity. Stock photos are generic, and while they may look polished, they often fail to connect with your audience on a personal level. Jenn’s stock images didn’t reflect her style, personality, or even her appearance. Custom photography, on the other hand, brought her brand to life. The new images highlighted Jenn’s professionalism and her approachable personality, helping potential clients feel an instant connection with her brand.
2. Enhanced Brand Consistency
Every business has its own unique voice, tone, and visual identity. With custom photography, we were able to ensure that every photo aligned with Wint Communications’ branding. Jenn’s new photos not only looked cohesive across her website but also echoed the same themes and values she wanted to project: innovation, approachability, and professionalism.
3. Visual Differentiation
With so many companies relying on stock images, custom photos help you stand out. Jenn’s new website is now a far cry from the cookie-cutter sites of her competitors. The custom images made her stand out in a crowded marketplace, and her website now feels fresh, personal, and completely unique to Wint Communications.
The Impact: Social Media Engagement Through the Roof
One of the most exciting results of Jenn’s custom photoshoot was the impact on her social media engagement. Before launching her new website, Jenn’s LinkedIn posts typically received two or three comments at most. However, when she began using the custom photos from our shoot, she noticed a dramatic shift. Posts featuring the new images started racking up as many as 30 comments—a tenfold increase.
This boost in engagement wasn’t just limited to comments. Jenn also saw a significant increase in likes, shares, and overall visibility. In fact, she received hundreds of email sign-ups when she announced the launch of her new website, thanks in large part to the custom photos that better reflected who she was and what her business stood for.
The numbers speak for themselves, and Jenn couldn’t be more thrilled. She now has a consistent visual brand across both her website and social media platforms, helping her build stronger relationships with her audience and establish herself as a leading figure in her industry.
Why You Should Consider Custom Photography for Your Business
Jenn’s story is a testament to the power of custom photography. By investing in professional, personalized images she could transform her website, elevate her personal brand, and boost her social media engagement. If you’re considering updating your website or branding, here are some key takeaways from Jenn’s experience:
1. Custom Photos Build Trust
Clients and customers want to know who they’re working with. When they see authentic, professional photos of you and your team, it helps build trust and credibility. Stock photos, on the other hand, can feel impersonal and detached. Custom images show that you’re investing in your business and your clients.
2. Personalized Photos Increase Engagement
As Jenn’s story illustrates, custom photography can significantly boost engagement on social media. People are more likely to comment, share, and interact with posts that feel personal and authentic. When your photos reflect who you are, your audience feels more connected to your brand.
3. It’s a Long-Term Investment
While custom photography requires an upfront investment, the payoff is worth it. Jenn now has a library of high-quality images that she can use across her website, social media, and marketing materials for years to come. Each image tells a story and reinforces her brand in a way that stock photos never could
Portrait Photo Studio Near Me Behind The Scenes
