Why Every Vancouver Company Is Suddenly Booking Headshot Sessions (And Why You Should Too)
Why is Every Vancouver Company Is Suddenly Booking Headshot Sessions? My calendar has been completely packed with corporate headshot sessions lately. And I’m not the only one. The professional headshot market is projected to nearly double by 2032. Growing from about $2.5 billion to over $5 billion worldwide.
That’s not just a trend. That’s a fundamental shift in how business works.
What Changed?
Think about the last time you looked someone up before a meeting, an interview, or even a coffee chat. You probably went straight to LinkedIn, right? Maybe check their company’s “About” page?
What about when you are selling or buying something of Facebook Marketplace? I ALWAYS check out the person’s profile to make sure I feel safe meeting this stranger.
That headshot you saw? That was their handshake. Their first impression. And increasingly, companies are realizing that impression matters more than they thought.
A few years ago, headshots were something you got when you made VP or needed a speaker photo. Now? They’re baseline. Remote work normalized video calls. LinkedIn became non-negotiable. Suddenly, that little square next to your name is everywhere. Investor decks, conference programs, Slack directories, Zoom screens, marketplace profiles, your Apple ID and a million more places.
When something gets seen that often, quality starts to matter.
The Headshot Trust Factor Nobody Talks About
Here’s the uncomfortable truth: people judge books by their cover. We all do it. You see two profiles with similar backgrounds, but one has a clear, professional headshot and the other has a cropped vacation photo from 2019. Who seems more put-together?
You need to set yourself up for success.
The executives and founders I work with aren’t vain; they’re strategic. They know that perception precedes conversation. A polished, current headshot doesn’t just make you look good. It makes you look ready.
What Smart Companies Are Doing Differently
The companies investing in regular team headshots understand something their competitors are missing:
Consistency signals competence. When your team page looks like a Frankenstein’s monster of mismatched photos. Different backgrounds, different lighting, and different eras. It quietly communicates chaos. Matching headshots say “we’ve got our act together.”
Talent notices. Before candidates apply, they’re checking you out. A team page with confident, professional photos makes them want to join. Blurry webcam grabs make them wonder what else you’re cutting corners on.
Everything moves faster. Need photos for a press release? Got it. Speaker bio for a conference? Done. New employee onboarding? Already handled. Good headshots are infrastructure; they remove friction everywhere else.
Why Vancouver?
Vancouver’s business environment is particularly competitive. We’ve got fast-scaling tech companies, major financial institutions, global consultancies, and everyone’s fighting for the same talent pool.
In that context, you can’t afford to look unprepared. Marketing teams here are treating headshots the same way they treat brand guidelines or website design. They are essential, not optional.
I’ve photographed everyone from solopreneurs to 200+ employee teams, and the pattern is clear: the companies growing fastest are the ones who stopped treating headshots as an afterthought.
The Volume Challenge
Here’s where most companies stumble: individual portrait sessions don’t scale. Booking 50 employees into hour-long slots can be a logistical nightmare.
This is why I built systems around volume headshot sessions. I handle the scheduling for you, I create a consistent look across the whole team, and I make the actual day run smoothly so nobody’s waiting around. Companies aren’t just paying for photos anymore. They’re paying for the process.
Why This Won’t Slow Down
The headshot market isn’t growing because people suddenly got more photogenic. It’s growing because business has become more visible.
Every hire announcement, every funding round, every media mention increases your digital footprint. As long as LinkedIn exists, as long as video calls are standard, as long as first impressions happen online, professional headshots will be essential.
That’s why headshots in Vancouver, and everywhere else, have shifted from “nice to have” to “how are we still putting this off?”
If you’ve been thinking about updating your team’s headshots, you’re not being image-conscious. You’re being realistic about how business actually works in 2026. Please connect with me to book your Vancouver company’s Headshots!