Lavoh, an innovative company specializing in reusable makeup-removing facecloths, required a wide range of photography services to launch its brand. From headshots of the CEO to diverse product photography, the project demanded a versatile approach, catering to various platforms including their website, e-commerce store, press releases, and editorial features. Lavoh Makeup Cloths hired Rob Trendiak to photograph their branding photography.
Photography Services Provided
CEO Headshots
Objective: Capture the essence of Lavoh’s leadership for press releases and the ‘About Me‘ page. Take a look at this feature in BC Business Magazine of CEO and founder Eliza Trendiak for her new company Lavoh!
Approach: Mimicking natural light in Rob’s photography studio, headshots of the CEO let people know who is behind the company.
Outcome: These headshots not only personified the brand’s ethos but also served as a personal touchpoint for customers.
E-Commerce Product Photography
Objective: Create clean, professional product images against a white background for the online store.
Approach: Employing precision lighting and a minimalist setup, each cloth was photographed to highlight its texture and quality. Using makeup products in a flat lay communicates what the Lavoh face-cloths are designed for.
Outcome: These images provided customers with a clear, unambiguous view of the product, enhancing the online shopping experience.
Product Hero Shots
Objective: Develop visually captivating images of the product for high-impact areas like feature banners and magazine features.
Approach: Playing with a monochromatic style, the hero shots were designed to evoke a sense of luxury and effectiveness.
Outcome: The hero shots not only drew attention but also elevated the perceived value of the face cloths.
Editorial Photography with Models
Objective: Produce lifestyle and usage images for magazines, press releases, and website banners.
Approach: Collaborating with models, these sessions captured the interaction between user and product in various settings, telling a story of ease and efficacy. Rob and Eliza built a bathroom wall in Rob’s photo studio to resemble a bathroom. This allows for future photoshoots to have the same background for brand consistency.
Outcome: These images effectively communicated the practicality and luxury of the face cloths, enhancing the brand narrative in external publications and the website.
Impact and Feedback:
The wide range of images significantly boosted Lavoh’s brand image and content. The CEO’s headshots brought a personal touch to the company, enhancing relatability. The e-commerce images streamlined the online shopping experience, reducing customer hesitation and increasing sales. The hero and editorial shots not only elevated brand aesthetics but also strengthened the brand’s presence in various media, showcasing the versatility and appeal of the facecloths.
Conclusion
Lavoh exemplifies how diverse and targeted photography can play a crucial role in a brand’s overall marketing strategy. By understanding and adapting to the different needs. From headshots to lively editorial images, your photography not only captured the essence of Lavoh’s products but also played a pivotal role in storytelling and brand building. Lavoh Makeup Cloths is very happy with its new branding photography and is excited for the next round of photos!
Interested in hiring Rob Trendiak for your company’s branding photography and would like a wide range of photos like Lavoh Makeup Cloths, check out Rob’s Contact Page for more info!